Loyalty program — – Loyalty programs are structured marketing efforts that reward, and therefore encourage, loyal buying behavior behavior which is potentially beneficial to the firm.[1] Various loyalty cards In marketing generally and in retailing more… … Wikipedia
loyalty program — /ˈlɔɪəlti proʊgræm/ (say loyuhltee prohgram) noun a marketing strategy designed to make customers continue to buy from a particular retailer, airline, website, etc., by offering rewards for purchasing …
Federal Loyalty Program — In response to Republican charges that the Democrats were “soft on communism,” in November 1946 President Harry S. Truman established a Temporary Commission on Employee Loyalty. Following their recommendations, Truman issued Executive Order… … Historical Dictionary of the Roosevelt–Truman Era
At Home Loyalty Program — At Home is a loyalty program that provides benefits such as the ability to purchase gift cards at a discount.References* [http://canadaloyalty.com/Programs/at home.html CanadaLoyalty program description] … Wikipedia
Loyalty oath — A loyalty oath is an oath of loyalty to an organization, institution, or state of which an individual is a member. In this context, a loyalty oath is distinct from pledge or oath of allegiance. It is an affirmation by which a person signs a… … Wikipedia
Loyalty marketing — is an approach to marketing, based on strategic management, in which a company focuses on growing and retaining existing customers through incentives. Branding, product marketing and loyalty marketing all form part of the customer proposition –… … Wikipedia
loyalty — noun ADJECTIVE ▪ absolute, complete, total, undivided, undying, unswerving, unwavering ▪ He showed unswerving loyalty to his friends. ▪ … Collocations dictionary
Frequent-flyer program — For other uses, see frequent flyer (disambiguation). A frequent flyer program (FFP) is a loyalty program offered by many airlines. Typically, airline customers enrolled in the program accumulate frequent flyer miles (kilometers, points, segments) … Wikipedia
Incentive program — An incentive program is a formal scheme used to promote or encourage specific actions or behavior by a specific audience during a defined period of time. HistoryAlthough incentive programs have been around for more than 100 years, it wasn’t until … Wikipedia
customer loyalty — ➔ loyalty * * * customer loyalty UK US noun [U] COMMERCE, MARKETING ► the fact of a customer buying products or services from the same company over a long period of time: »If you consistently meet or exceed customer expectations, you will develop … Financial and business terms
